Effective store design can increase sales by as least 45%. Retail is a fiercely competitive industry and many factors are needed to be successful, of which retail stores play a very important role. Therefore, building a retail store not only knows about construction techniques but also has a lot of understanding about this profession. Here are the best tips to keep in mind to ensure a successful retail store project.
Develop store ideas from business plans
For the retail industry, construction must achieve the goal of “Building to sell”. Therefore, when building a retail store, it must be very closely linked to the business plan. When developing a store, you can get information from the business plan such as: products (main, secondary, expansion), target customers (age, gender…) sales form (on-site, take away, online), display format, storage… All of these factors must be worked out very carefully between the store owner and the contractor.
Planning
The retail industry as well as customer needs are constantly changing, so the design is very flexible to adapt to changes. The design is open and flexible, which means the retail space can change to suit the business situation, for example, there can be areas for promotions, changing the space for seasonal business, for example, summer. , Christmas, New Year…. This flexible adaptation also brings newness to customers and increases difference compared to competitors.
Focus on target customers
Designing a retail store that focuses on customer preferences and shopping behavior is the most important factor in building a retail store with a growing business. Customer research is very important for creating design ideas. A successful design increases the convenience, love and satisfaction of target customers. A well-designed store maximizes a good customer experience from the parking lot, in front of the store, and in the store.
Define types of retail stores
Depending on the type of retail, the designs are also different. In each type of retail, the space will be functionally organized in accordance with retail activities. Here are some types of retail:
- Speciality Store
- Department Store
- Supermarket
- Convenience Store
- Discount Store
- Hypermarket
- Factory Store
- Warehouse Store
- Franchisee
Establish store layouts
The right store layout will help you achieve your sales goals. The store layout will guide customers through the store and introduce products, as well as stimulate purchasing behavior. There are many store layouts to consider. Here are some retail store layouts:
- Grid
- Fish bone
- Loop/Racetrack
- Straight or spine
- Boutique
- Diagonal line
- Angular
- Geometry
- Mixed
- Free traffic
Apply the corperate brand identity
A brand is not only a way to identify customers with a company, but is also a great asset. Retail store design is a great opportunity to promote brand image to customers and the community. Your brand identity needs to be done by a professional company. When implementing the application of a brand identity system in a retail store, it is extremely important because it helps customers recognize the store and evaluate the important attributes of the brand.
Selecte energy saving solutions
You can choose materials that are durable and require little maintenance to save money in the long run. You also choose energy-saving devices such as LED lights and solar-powered devices to save energy. Sustainable options like water recycling, waste reduction.
Consider safety and security
Employees perform better when you ensure they feel safe, and that can also reduce turnover. Start designing a safe space by equipping it with a fire suppression system, emergency lighting, and clear exits. During construction, use fences or security cameras to secure the perimeter of the construction site. You should also incorporate an alarm system and locked storage areas into the building design.
Invest in technology
Retail construction requires a space that houses the latest technologies to deliver a seamless customer experience. Design a space that is flexible and adaptable to new technologies and plan for Wi-Fi or high-speed Internet access. You can also use mobile technology and digital signage to enhance the customer experience.