It cannot be denied that online sales have increased rapidly. However, there are some products that customers need to hold in their hands, try and feel with their senses. When introducing products that impact the buyer’s senses, combined with explaining the main benefits and added value, it will strongly promote the customer’s purchasing decision. Therefore, a well-built showroom will be a place that strongly promotes customer experience and motivates customers to buy it. Showrooms are a great place to help you increase sales significantly.
In this post, we will share top tips For Building A Showroom To Increase Turnover
Set your showroom’s goals
Depending on each type of product, showroom standards may vary. For example, in a car showroom, the goal is both a display point and a sales point. Meanwhile, for some products that have many retail systems, showrooms have more purpose of introducing products than selling. Regardless of the purpose, the showroom needs to convey to customers the best information about your products and company. There are many documents to convey information such as movies, images, music… At the showroom, there is a need for professional presentations that will raise awareness of your brand, increase product appeal and Inspire your customers.
Maximize factors to Attract Customers
With a showroom, you should attract customers from the street, to the parking lot, in front of the showroom and inside the showroom. A professionally designed brand identity system will help customers recognize and appreciate the showroom. The application of a brand identity system in front of a showroom is a factor that creates initial attention and is very important for customers to visit because each brand has important attributes to attract customers. Next, the product display must be truly attractive. Take advantage of beautiful spaces such as windows and glass doors to display your key products or attractive programs. Besides, new elements of the showroom such as special programs, seasonal events… need to be highlighted to attract customers. Some factors that further promote customer attraction such as sound, light, images, video… need to be exploited effectively. Even when the store is closed, you can still attract customer attention with signs, lights, and videos.
Space arrangement
An effective showroom is clearly shown in the layout of the entire space. The space layout shows reasonable zoning to promote the product and increase customer experience so that they pay attention and appreciate the product to motivate them to buy it. Depending on the products and services, arrange appropriate space: product display area, cafe area, reception/checkout counter, etc. One thing to note is to design and keep the bathroom very classy and clean. Arrange advertising publications, images, television… skillfully to convey product information in a subtle and interesting way to customers. Always ensure the showroom is neat, tidy and clean.
Promote The Products
The product is the center of the showroom so it must have a very special design. The layout of the showroom must be arranged properly to promote maximum attention to the product. For important products, it is necessary to place them in front and in the middle of the showroom. The interior/sound/lighting of the showroom needs to be designed to highlight the product: because a watch, if placed normally, will not look as luxurious as if placed in a luxurious case, on a shelf. High-class and with golden light shining on it, the watch looks very luxurious and attracts customers and motivates them to want to buy it.
Create memorable experiences
Customers visiting your showroom is a great opportunity for you to create memorable experiences for them. In the few minutes or tens of minutes that they have in the showroom, make the most of your ability to create a great experience for them about your products and your company. Try to increase the experience with all senses: seeing, hearing, seeing, touching, tasting… Customers can buy online, but when they come to the showroom, they want to see it with their own eyes and experience the real feeling. That’s why you prepare experiences by giving customers the best feeling of holding and trying.
Customize the look of your showroom
Since showrooms have high value in promoting customers’ impression of the product as well as purchasing it and are expensive to build, special design is needed. Unique design to maximize customer experience but also make customers appreciate the company, thereby making them loyal customers of the company. You should contact the brand and product characteristics to create a showroom design style.
Wrap Up
Showrooms are a great place to turn customer visits into creating a positive impression of your product, thereby motivating customers to buy or speak well of your product/company. So you try to create an impressive and different showroom to maximize efficiency. It’s great when customers come to the showroom and buy products.
