Along with the logo change, Rinca company also launched a new brand identity system. Brand identity system applications will change from March 2024.
New logo
The new logo, with the symbol logo, is a stylized letter R. The letter R represents Rise, Real Estate and Raise. The stylized letter R speaks of solidity, creativity and providing values to customers, companies and communities. The triangle and the base of the letter R represent columns in the construction industry that are solid foundations, the top part of the letter R represents purity conveying creativity and continuous innovation to create value. The word “RINCA” in capital letters, in blue, more clearly represents the spirit that the company wants to convey: profound, highly technical and solid.
The word RINCA in which there is a circle in the middle of the letter A is a diamond shape – representing quintessence and outstanding value. That is our consistent philosophy of providing products and services of high value to customers from functionality, aesthetics to quality.
New Applications
This new brand identity has bold new colors and a new design that is strong, solid, creative and modern, making it more prominent when applied on both online and offline platforms.
The inspiration for the new logo design is the brand’s deep relationship with popular culture and “bold, innovative thinking”. We designed this new brand identity with a contemporary spirit. The brand identity system will be widely applied, from online applications, offices, packaging, equipment to costumes, and construction sites.